WORLD EXPO - SHANGHAI CORPORATE PAVILION

PROJECT OVERVIEW
The Dream Cube came together through the joint efforts of a highly diverse and specialized team of experts from the US, Germany, China and Australia, led by design agency ESI.

Each team excelled in their respective disciplines, from the architecture to the idea to the fabrication to the systems installation to the content production. There are 4 main areas that comprise the cube: the Exterior, the Queue, the Path and the Theatre.

Inspired by the citizens of Shanghai, the Dream Cube leads visitors through a story of the city’s past, present and future. The experience also transforms moment-by-moment via the spectators’ collective participation. Crowd-sourced photos uploaded by the public at the Dream Cube website blend with stunning video on immense media walls. Beds of glowing LED crystalline reeds change color with the sweep of visitors’ hands. A 360-degree interactive theater showcases the audience’s gestures and physical actions, which trigger dramatic changes to millions of LED lights on the Dream Cube’s facade.

CLIENT: Shanghai Corporate Pavilion
AGENCY: ESI Design
EXECUTIVE PRODUCER: Yvonne Ho, Imagimotion
MUSIC: Aural Fix Music
CREATIVE DIRECTOR: Richard Lindsay
TECHNICAL DIRECTOR: Hai Tran
DESIGN & PRODUCTION: Eddie Herringson, Jonny Old, Nick Greening, Matt Lock, Ryan Close, Roy Christian, Rene Christen, Alan Puah, Evan Hancock, Cynthia Miall, Will Skinner, Jamie Tufrey
3D: Pepin Portingale, Nathan Rule, Daniel Harkness, Bill Chen