EA GAMES @ E3

PROJECT OVERVIEW
EA shows at E3 annually and has previously shown a looping video inside, and another video outside the center. Throughout the 3 days of the show, presentations are shown every hour or half hour. The brief was to come up with an EA unifying brand to encapsulate all game titles together, in a TV channel-style modular approach.

CLIENT: EA Games
AGENCY: GPJ
CREATIVE DIRECTOR: Jason French
3D LEAD: Pepin Portingale
PRODUCER: Brad Smith
LEAD COMPOSITOR: Chris Huggett
2D MOTION GRAPHICS: Matt Lock & Evan Hancock
3D MODELLING & ANIMATION: Nick Hunter & Doug Bayne
MUSIC: Junkie XL