AUDI A6 REVEAL
PROJECT OVERVIEW
Emerald City Design were commissioned by liveintheprojects to create an innovative, progressive and unique reveal of the all-new Audi A6 for guests attending the launch event in Sydney.
The project consisted of creating a custom built 3D mapped projection movie that incorporated an entire wall of the Royal Hall of Industries to reveal the Audi A6. 7 x 20k HD projectors with a seamless blend spanned across a 68-meter wide surface. The Audi A6 reveal used depth, illusion, 3D animation, lighting, visual effects, and a powerful soundtrack to evoke a powerful emotional impact.
CLIENT: Audi Australia
AGENCY: Live In The Projects
PRODUCTION: Emerald City Design
PRODUCER: Tim Kreibig
CREATIVE DIRECTOR: Cath Vicaretti
SENIOR DESIGN/MOTION DESIGN: Olivia Watson, Evan Hancock
VFX: David Mosqueda
3D: Michael Blanche, Juri Fripp
MUSIC: Paul Mac & Johnny Seymour in conjunction with Silencio
